Wedding specific
Workflow, made simple.
Shoot the wedding.
Handoff the rest.
Launch Handoff, drag in a RAW folder, and let it cull, edit, prepare Lightroom handoff, and create social assets for each wedding in one fast Mac workflow.
Private on-device machine learning, built for wedding days.
Drag and dropStart with one RAW folder
Cull and editFast selects and edits
Unique to youLearns your preferences
Social magicCarousel grids in seconds
Drag. Drop. Hand Off Pro.
A fast workflow for the slow boring part of wedding editing.
Handoff is being built around the jobs photographers keep putting off: cull the wedding, edit with consistency, prepare Lightroom handoff, and turn delivered images into social marketing assets while the work is still fresh.
Register Your Interest100% wedding workflow centric
No clutter for portrait retouching, boudoir sets, pets, products, or studio workflows. Handoff is shaped around wedding days.
Trained on real delivered work
Handoff's culling engine uses 11+ years of wedding-only training data, from prep to confetti, speeches, portraits, and dance floor action.
Made for Lightroom handoff
The goal is simple: Drag, Drop, Cull, Edit, Social. Handoff is about streamlining the process for every wedding.
Drag and drop
Launch Handoff, drag in a wedding RAW folder, and let Handoff sort the rest. Simple, Fast, Accuarate.
Cull and edit
Handoff groups, ranks, selects, and edits so you can move faster without losing control.
Unique to you
Your choices help Handoff learn culling and editing preferences, improving accuracy over time.
Social magic
Create varied Instagram posts and story assets from the same finished wedding gallery.
Unlimited culling + editing + social
No paying per project or per image.
Culling, Editing, Lightroom control, Instagram Post Building, and Recall caption tools are all built into one inclusive workflow.
Built for wedding volume
Thousands of RAWs, repeated moments, editing pressure, and content assets all handled in one Mac workflow.
On-device privacy
Full galleries stay on your machine. Handoff groups, ranks, and edits without cloud uploads.
Lightroom handoff
Keep your Lightroom delivery flow. Handoff prepares the wedding so you can review, refine, and deliver faster.
Benefits
Private by design
Your wedding RAWs are client work, not training fuel. Handoff processes galleries on your Mac, with no full-gallery cloud upload.
Learns your taste
Handoff is not trying to replace your eye. It learns patterns in selection, grouping, and editing so you can deliver faster.
Built for Mac
Built as a focused Mac workflow that keeps the wedding on your machine and fits around the way photographers already work.
Built from weddings
Built from the pain of 11+ years of wedding seasons. The backlog creeps up fast; Handoff speeds up the work while keeping accuracy high.
Unlimited weddings
No per-project limits, no per-image credits, and no extra fees when wedding season gets heavy.
Fast culling
Groups similar moments and helps surface stronger frames from thousands of wedding images.
Editing handoff
Prepares a consistent first pass for Lightroom while keeping final creative control with you.
Social posts
Turns finished galleries into 4x5 carousel cards and 9x16 story assets for faster marketing.
Local workflow
Keeps culling, editing, shortcuts, text tools, and social output in one Mac-first workflow.
Lower annual price
Early pricing is built for working wedding photographers who want speed without platform costs.
Lightroom control
Command Deck gives you keyboard control of Lightroom through a full suite of user-programmable shortcuts. Put editing, masking, labels, flags, presets, navigation, and almost every repeated Lightroom action at your fingertips.
Recall captions
Use Recall to store captions, couple handles, supplier handles, keywords, hashtags, and repeat replies. Recall a wedding's full caption by typing the couple's name, saving huge time every time you post.
App preview | Designed to feel slick, fast, and focused.
Culling + Editing
From thousands of frames to a cleaner Lightroom handoff.
Handoff is built to help photographers get through large wedding galleries without losing the story of the day. It reduces the heavy sorting work while keeping the gallery natural, varied, and deliverable.
Culling
Handoff reviews the folder, groups similar moments, and helps choose the strongest frames from near-duplicates.
Grouping engine
Handoff places similar images into sensible sets, from ceremony reactions to walking portraits, so it compares like with like.
Pick engine
Handoff chooses the strongest frame or frames from each group, looking for timing, expressions, open eyes, composition, and cleaner moments.
Editing handoff
Handoff is being shaped to learn your editing style and prepare consistent first-pass Lightroom adjustments while you keep the final creative say.
Command Deck
Lightroom shortcuts, controlled from Handoff.
Command Deck turns Handoff into a Lightroom shortcut controller, letting photographers map their own keys to editing, masking, labelling, presets, and navigation.
Map your own shortcuts for common Lightroom Classic editing actions.
Control labels, flags, masks, crop tools, navigation, and develop presets.
Included in the price. Keep Handoff open and run everything locally on your Mac.
Recall
Captions, supplier credits, hashtags, and snippets on command.
Recall saves wedding captions, supplier credits, hashtags, keywords, and reusable text snippets, then expands them instantly wherever the photographer types.
Save caption sets, supplier credits, couple handles, hashtags, and keywords.
Expand reusable text snippets anywhere you type, saving you so much work. Included in the price.
Organise folders, import and export backups, and count Instagram caption characters.
Comparison
Handoff is the focused wedding option.
Imagen and Aftershoot are powerful, mature platforms. Handoff is being built as the simpler, lower-cost wedding workflow: private on-device culling and editing, easy Lightroom handoff, and social carousel exports without the heavy platform price.
Feature
ImagenAftershoot
ImagenAftershootPriceFounder 100: £99/year. Launch 400: £149/year. Standard: £199/year.£1,068/year based on £89/month Limitless billed annuallyApprox. £272/year based on Aftershoot Edit at $360/year
Best fitWedding photographers who want a fast, focused and simplified culling, editing and Lightroom handoff appPhotographers wanting cloud-backed editing, profiles, and broader post-production toolsHigh-volume photographers wanting established culling, editing, and retouching workflows
Processing approachPrivate on-device machine learning, built for Apple silicon, Core ML, and local Mac workflowsCloud-based post-production workflow with optional cloud storageLocal desktop processing on Mac and Windows
Privacy modelFull galleries stay on your Mac, with no full-gallery cloud upload needed for the core workflowCloud-backed workflow with optional cloud storageLocal processing, with no constant internet connection required for core processing
Wedding focusWedding-only product directionMulti-genre platformMulti-genre platform
Post BuilderIncluded as a core workflow feature with mixed-grid posts, story assets, and fast exportsStrong Instagram posting workflow, but not designed around custom mixed-grid wedding post creationNot positioned as a custom wedding post builder
Command DeckIncluded Lightroom shortcut control for editing, masking, labels, presets, and navigationNo equivalent Lightroom shortcut controller foundNo equivalent Lightroom shortcut controller found
RecallIncluded text expansion for captions, supplier credits, hashtags, keywords, and repeat repliesNo equivalent wedding-focused text expansion tool foundNo equivalent wedding-focused text expansion tool found
Launch offerThe first 500 subscribers get early pricing before Handoff moves to its standard priceNo published equivalent early subscriber price lock found at time of researchFounder offer publicly referenced at $499/year
Competitor pricing and feature notes checked from public Imagen and Aftershoot pages in June 2026. Exact plans and features can change.
Early pricing
Early pricing for the photographers who jump in with both feet.
Less than £13/month for the first 500 subscribers. Unlimited weddings, private on-device workflow, and no platform-style pricing.
Only£99/year
Founder annual rate for the first 100 subscribers, kept for as long as the subscription remains active.
Early subscriber deal
The first 500 subscribers get Handoff Pro at a lower annual price.
Built specifically for wedding photographers who want a private, local, Mac-first workflow without paying platform prices.
| Tier | Price | Monthly equivalent | Availability |
|---|---|---|---|
| Founder 100 | £99/year | £8.25/month | First 100 subscribers |
| Launch 400 | £149/year | £12.42/month | Next 400 subscribers |
| Standard | £199/year | £16.58/month | Ongoing price |
*No monthly subscription option is available. All plans are billed annually; monthly figures are equivalent examples only. Cancel anytime. No hidden fees.
All plans include the full Handoff Pro workflow. No credits. No per-image fees. No cloud upload required. Founder and Launch members keep their lower price for as long as their subscription remains active. If a subscription is cancelled and restarted later, the current standard public price applies.
Built for wedding pros
Register your interest.
Join the early list for Handoff Pro and be first in line for the launch pricing run.
Quick answers
Is it available for Windows?
No. Handoff Pro is made for Mac. It uses Apple machine learning, acceleration, and Mac-specific dependencies to make full use of the hardware for speed, accuracy, and privacy.
Do you need internet to use Handoff?
No internet is needed for the core workflow. Handoff culls, edits, and creates social cards fully on-device. You only need internet to download the app and periodically confirm an active subscription; the app may lock after more than 24 hours offline as a subscription security measure.
When will it launch?
Handoff Pro is getting closer every day, but there is no fixed date yet. It will launch when it is fully ready, not rushed. Once launch is confirmed, there will be a 30-day promotion period, and photographers on the interest list will be emailed the details.
Early access
Get launch updates.
Leave your details and I’ll keep you posted as Handoff Pro moves toward release.